daunted by the amount of thankless work that actually goes into being a "metal promoter". We're the bastard genre of music, but we do have a small, but VERY loyal, following for our bands and scene.

Generally, I'll contact a promoter in an area that bands from my area would like to play when they tour, and establish a working relationship. Over time, I watch their efforts, and if they seem to be on the level, and I hear good things from the bands about them, I'll post the "would you be interested in joining our network of allied independents" question to them. Twenty-five percent of the positive responses actually become agents. I'm VERY picky about who I ask to join us, and don't want an army of "clones", but I do stress that only honest methods may be used in working with bands under our name.

ADRENALIN: Do you have any advice for bands to at least have a running chance at becoming successful in the metal world?

SCOTT:  Yup!

First, define for yourselves what "success" is: Is it playing shows every weekend in your region? Is it never having to work a real job because your band's merch and album and show proceeds allow you to keep your bills paid? Is it touring the United States? The World? Getting signed by a "Major" label?

Once you have your goal in mind, WORK YOUR ASS OFF. Play any gig you are offered, and can realistically play.

NETWORK! Go to other shows than your own and pass out CD's and talk to the people at the show about your own band and whatever shows you have coming up.

Find independent promoters who will work with you and not rob you blind.

And the final, and most crucial piece of advice? DO NOT, UNDER ANY CIRCUMSTANCES, BELIEVE YOUR OWN HYPE!

ADRENALIN: I have to do this to everyone, since everyone has one, and everyone needs something to point and laugh at everybody else about. Tell us what your "guilty pleasure" band is?

SCOTT:  Son Volt. Jay Farrar(ex-Wilco)'s band. They have a real back porch acoustic, friends hanging out kind of feel, and cool instrumental parts. Not metal in this or any other universe... ha ha.

ADRENALIN: What’s the first thing that will turn you away from wanting to work with a band?

SCOTT: Lack of humility and/or work ethic. I have both. If you want my help, I'm more receptive to those that do as well.

Next Page
Previous Page